The best hair masks for moisture, repair, TLC and more

When it comes to dry and damaged hair, using the best hair masks are a bit like a sports massage for your locks. And we’re shopping them more now than ever before.

A bit like a very concentrated version of your best conditioner, hair masks are packed with nutritive ingredients that target your hair’s biggest concerns, whether that’s helping to repair damage, or protecting and adding brilliance to coloured hair. There are even sheet masks for hair, perfect for the beauty trend enthusiast who wants something a bit more ‘fun’.

After washing with your best shampoo, apply your mask of choice and leave on for around ten minutes, or as the packaging advises – though you’re unlikely to do any harm by leaving on for longer

‘A lot of people skip this step and just add a lot of serum at the drying stage, but then you lose the lightness and freshness of the blow dry,’ says hair expert, ghd UK ambassador and Wella UK Colour Trends Expert, Zoë Irwin. ‘The secret weapon is definitely a hair mask!

‘For very dry hair, I would even recommend “double masking” – so applying a mask, rinsing and then repeating a second time for ultimate hydration.’

Read on as we chart our favourite hair masks, as well as specific recommendations for different hair types. Your hair will be singing your praises when you’re done.

Best hair masks for damaged hair

Olaplex 3 Hair Perfector, £26, Cult Beauty

This is technically more of a treatment than a mask, but there’s no denying that Olaplex is the best for damaged hair in many an expert’s eyes. What was once a take-home treatment for salon customers, after having their hair coloured alongside Olaplex 1 and 2, is now available for anyone and everyone to shop online. The formula works at a molecular level to repair damaged bonds within your hair, which are synonymous with long-term colouring and/or heat styling – and the brand itself has confirmed that you don’t need to have used the first two steps on your hair to reap its benefits. A little goes a long way when it comes to this miracle treatment, so don’t panic that it’s such a dinky bottle: you don’t need a lot to help repair your hair from the inside out. A limited edition supersize Olaplex 3 has just launched on Cult Beauty at 20% off, so now’s as good a time as any to invest.

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Best hair masks for dry hair

Pureology Hydrate Superfood Mask, £19.99, Cult Beauty

best hair masks Pureology Superfood

Pureology masks all come with the added benefit of helping to protect coloured hair, thanks to their signature anti-fade complex. But this little pot in particular is our go-to for thirsty hair. The superfood formula is like a green smoothie for your locks, containing both avocado and coconut oils for a hydration and shine boost. That dry, haystack feeling will be pretty much gone after just the one use, leaving you with touchably silky, soft hair.

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Best hair masks for bleached hair

L’Oréal Professionnel Blondifier Masque, £19.50, Lookfantastic

best hair masks for bleached hair L'Oreal Blondifier

Ask any platinum blonde and they’ll tell you that maintaining the state of their locks takes a heck of a lot of work – and a lot out of their hair, too. This entire range from L’Oréal has been designed specifically to add brightness and shine to blonde hair, as well as nourishing and smoothing the hair fibres for hair that looks and feels better. Pair with one of the best purple shampoos to really let your blonde shade shine.

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Best hair masks for curly hair

Bumble and Bumble Curl Butter Masque, £30, Lookfantastic

best hair masks for curly hair bumble and bumble


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Keep scrolling for more of our favourite hair masks for every budget. Run bath, slather on, load Netflix, repeat.


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